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3 Reasons Why You Should Have A PersonalCompany Charter 

Trust, Define, Vision, 

Are you trying to build TRUST with your online presence? It's not an easy thing to do, is it?

On LinkedIn, we achieve this by having a professional-looking profile, with at least 99 skill endorsements and three written endorsements. Some of us even post our awards and achievements, while others show authority on a topic or service by posting about it every day.

However, I have yet to see anyone post their Company Charter on their profile. You may be thinking, "Why would I need a company charter if I am just an employee of a company?" In that case, I suggest that you post a Personal Charter. Tell others about your purpose, objectives, and goals (personally and professionally), show off your personality, and engage with your audience.

With our Company Charter, I decided to focus on our Purpose, Future Focus, Values, and Practices, and closed it off with a Promise. Here it is. I hope it inspires you to create one for yourself. (See below)

If you enjoyed this article and found it helpful, may I ask you to do one simple task? Endorse and share it so that I and others can see how Great you are!

Our Company Charter

​​Our Enduring Purpose


To provide the best possible service to all our clients.

Our Future Focus

To buy/sell/broker over $50,000,000 in domain sales each calendar year.

Our Timeless Values

We are an attractive company operated by productive, curious, high-energy, extraordinarily inspired, integrity-powered leaders committed to the people we serve.

Our Guiding Principles

Our income is a measure of the value we bring to the marketplace.
As we grow, new challenges will arrive. These challenges just test our commitment and will ultimately strengthen us.
We can’t always do things right… however, we can always do the right thing.
Values are critical to the success of any great company. If values are absent, the structure is unstable and incomplete.

Our Operational Practices

We employ fun, exciting, competent and extraordinary self-starters.
We work together as a team, which is our competitive edge.
We encourage self-fulfillment through personal development.
We build people up by recognizing their accomplishments.
We live with unyielding integrity and are impeccable with our word.
We are open to everything and attached to nothing.
We have a passion for excellence and amazing attention to detail.
We amaze our customers
… not just satisfy them.
We pursue simplicity and recognize that everything can be simplified, eliminated or improved.

Our Promise

We promise to be true to our enduring purpose, make every effort to achieve our future focus and take consistent action in line with our values, guiding principles and operational practices.

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